1. Introduction

Seth Capital Group LLC ("Seth Capital Group," "SCG," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at sethcapitalgroup.com (the "Site") or submit information through our forms and tools.

2. Information We Collect

We may collect the following types of information:

Information You Provide:

• Name, email address, phone number
• Company name and professional role
• Property details, loan amount, and investment scenario information
• Entity and LLC documentation
• Credit information (when provided by you or authorized to be pulled)
• Referral partner information submitted through the Investor Network form

Information Collected Automatically:

• IP address and browser type
• Pages visited and time spent on the Site
• Referring website or source
• Device type and operating system
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Respond to your loan inquiries and provide custom financing quotes
• Process and evaluate loan scenarios through our wholesale lending partners
• Communicate with you about your inquiry, loan status, or account
• Manage the Seth Capital Investor Network referral program
• Improve our website, tools, and services
• Send you relevant information about our loan programs (you may opt out at any time)
• Comply with legal and regulatory obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Wholesale Lending Partners: To process and underwrite your loan. Your information is shared only as necessary to originate and fund your loan.
• Service Providers: Third-party vendors who assist with email delivery, CRM management, website hosting, and analytics. These providers are contractually obligated to protect your information.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We will never share your information with unrelated third parties for their own marketing purposes.

5. Cookies and Tracking

We use cookies and similar technologies to improve your experience on our Site. These may include:

• Essential Cookies: Required for the Site to function properly (forms, navigation)
• Analytics Cookies: Help us understand how visitors use the Site (Google Analytics)
• Marketing Cookies: Used to deliver relevant content and measure ad effectiveness

You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features on the Site.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Loan inquiry data is retained for a minimum of three years in accordance with industry standards.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us at lending@sethcapitalgroup.com. We will respond to your request within 30 days.

9. Third-Party Links

Our Site may contain links to third-party websites including state government portals, lending resources, and other external services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

11. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. Seth Capital Group does not sell personal information. To make a CCPA request, contact us at lending@sethcapitalgroup.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site following any changes constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Seth Capital Group LLC
Email: lending@sethcapitalgroup.com
Phone: (208) 615-9350